Our Process

100% Natural

We take unrefined organic whole grains and other natural ingredients and lovingly mix them together.

Friction Cooked

Then we use friction, one of the fastest and most efficient ways to cook the raw ingredients and retain their nutrients.

Naturally Puffed

This cooked mixture naturally expands when it comes into contact with the air, leaving it light and crispy.

Ready to Eat

The finished product is healthy, great-tasting bites of goodness. Enjoy!

Friction Cooked

All our products are made using a revolutionary new process called Friction Cooking.

It uses the most basic way to generate heat – rubbing two materials together – to cook the raw mixed ingredients in less than 10 seconds.

This, combined with only using raw whole ingredients, and not using steam or dehydration in the production process, means maximum nutrition is retained in the food.


We wanted to find a way to create great-tasting, healthy food using unrefined nutritious whole grains and legumes. This means no preservatives, other additives, or processing that might damage the food’s nutritional value.

So we used Friction Cooking – a revolutionary new way, 15 years in the making, to turn raw ingredients into delicious crunchy air-popped shapes of goodness.

This innovative technology was developed by Millbank Technology and you can find out more here.

ZAPMILL™ Friction Cooker

They're so tasty. I can't stop eating them!
I can't believe how few ingredients they have. They taste so good!
I love the texture - so crunchy!
Who knew brown rice could taste so good?? The children absolutely love them.

We’ve only just scratched the surface with what amazing products can be made using friction cooking and we’d love you to join us on this exciting journey.

Subscribe to our newsletter to find out about new products, free samples, and the odd competition.

Thankyou for signing up!
Please check your email address is correct.


If you have feedback, questions, flavour or product requests, or are interested in being a stockist we'd love to hear from you.
Just complete the form below.

Friction Foods

Natural Food Technology Limited
68 Parr Terrace
Castor Bay
New Zealand 0620

+64 9 320 4874